For the American Brachytherapy Society (ABS), DMG has focused on membership growth and development with targeted recruiting campaigns, outreach through related associations and detailed renewal campaigns. The results are reflected in membership growth from 500 members to more than 1,200 over eight years.
The Association of Insurance Compliance Professionals (AICP) has grown by 50% over the last 10 years while under DMG management. This has been the result of continuously marketing membership to prospective membership lists, through a combination of email and direct mail.
For the National Association for Research in Science Teaching (NARST), DMG has been extremely successful in growing membership by over 50% in the past 10 years through targeted email marketing, a prestigious international journal and a global board of directors.
For a recent annual meeting of the American Academy of Craniofacial Pain (AACP), the DMG team worked to promote the event not only to members, but also to dentists in the state societies closest to Maryland and to students and faculty at the University of Maryland School of Dentistry. The AACP also organized a public symposium on craniofacial issues (sleep apnea, TMJ, headaches, snoring and other related disorders), for which DMG did the outreach. Local dentists and their patients as well as the general public were targeted through blast emails, press releases, online calendar listings and flyers. The event attracted both potential members and potential patients.
For the Association of Investment Management and Sales Executives (AIMSE), networking is considered to be the primary means toward education, access and mentorship. DMG has developed a strong and consistent annual conference that provides members access to plan sponsors, consultants and other industry experts they would not have access to without AIMSE. In addition, DMG has worked with AIMSE to develop very successful regional events. Typically these events are conducted as a breakfast or cocktail hour with a local speaker as an incentive to attend. In the regions in which AIMSE is trying to increase membership, the events are open to both non-members and members. The AIMSE website highlights upcoming and past regional events, contact information for regional coordinators and links to event registration. The successful annual conference and regional meetings have helped AIMSE to increase membership by 25%.
For the Electric Utility Cost Group (EUCG), DMG has returned the Spring and Fall Conferences and Workshops to profitability. Net income from the meetings is now approximately 20% of gross revenues. Better and more effective marketing has led to increased attendance while expenses have been reduced through careful planning and rigorous hotel negotiations. At the same time, overall ratings on attendee satisfaction surveys have increased.
For the Microscopy Society of America (MSA), DMG directed a complete rebranding campaign, which included surveying the board and committee chairs about the overall direction of the society, its current mission and the audiences it serves. The survey resulted in the development of a new logo, a fully redesigned website, updated collateral materials and a proactive communication/outreach plan to help further position MSA as the source for information and resources for microscopy professionals.
DMG has worked successfully with the Wireless Innovation Forum (WinnForum) to provide international membership management and increased the profitability of its international meetings.
For the American Academy of Craniofacial Pain (AACP), DMG has created a Partner Program that includes a package of sponsorship recognition opportunities for one annual fee. This Partner Program has resulted in an additional $50,000 in sponsorship revenue over the past four years.
For the National Association of Corporate Treasurers (NACT), DMG has created a highly successful corporate sponsorship program. A DMG client for over 20 years, NACT has sought ways to bring in corporate sponsorship revenue while preserving the confidential nature of their telediscussions and meetings. The DMG team has developed a program that allows for sponsors to gain exposure to this exclusive membership while maintaining control over how that exposure is gained. The program gives sponsors the opportunity to market on the NACT web site, sponsor portions of NACT meetings and provide speakers for NACT webinars – all without breaching the confidentiality of the NACT “treasurers talking to treasurers” mission. The program now includes 15 corporate sponsors, who contribute over $150,000 in annual revenue to NACT.
For the Association of Insurance Compliance Professionals (AICP), DMG developed and now manages a proactive volunteer recruitment and web-based matching program that supports 11 committees, which are the heart of the organization. AICP also hosts a Volunteer Fair at the annual conference and publishes regular calls for volunteers.
For the National Society of Certified Healthcare Business Consultants (NSCHBC), DMG has worked closely with their volunteer leaders to manage and enhance their certification program, which has helped to position the organization as the go-to source for education and training in the healthcare business consulting arena. The enhancement includes a comprehensive webinar education program that provides training for members to obtain their certification. We have also promoted the benefits of working with NSCHBC certified consultants in targeted healthcare publications and created materials that certified members can use to market the value of their certification to potential clients.
The National Association of Research in Science Teaching (NARST) had a virtual management structure with staff members located through North America. It was difficult to coordinate projects with staff in different time zones and required the Executive Director to spend more time managing logistics and less time utilizing his expertise to focus on industry related activities. They were also interested in exploring the cost savings of a central office.
In 2002, NARST became a DMG client. They have a core staff consisting of a DMG Account Executive and an Administrator. The Account Executive is their main point of contact. The external Executive Director handles by-laws and director relations. Their finances, database, web site and membership services are managed by the DMG Team.
NARST benefits from having their corporate headquarters in Reston, VA, because the proximity allows collaboration with partner associations such as National Science Teachers Association (NSTA). Since becoming a DMG client they’ve made significant improvements to their website, increasing value to their members. One feature allows members to submit abstracts for their annual conference online. This is a significant operational improvement and savings that make coordinating nearly 900 presenters for 18 concurrent programs at their conference much easier.
“Attendees overwhelmingly offered positive comments noting the efficient registration process, collective friendliness and setting a positive first impression, as well as the attention to detail throughout the entire conference.”– Bill Kyle, President, NARST
NARST values consolidated resources such as DMG’s in-house Creative Services and access to Finance when they have on-site visits. Having other groups and specialized departments also allows them to benefit from best practice sharing and increased buying power.